In March I have been focused on improving my quality of reading. I have many books on my list and I still think that I don’t read enough – however, I see progress in this area. For example, I set additional time in the middle of my day to read a few pages to increase the daily reading time.
Because of the fact that we are already in the second quarter, the last few days I spend on summarizing the first three months. My main finding is that I have to schedule a more regular scheme for the publishing of the posts. To do that, from April, every new post will be on Thursday afternoon. In addition to that, I’d like to invest more time in blog marketing and sharing my content with the wider group – and this is a reason why I read some books and articles around this topic.
With that introduction, it’s time to present my books and other valuable sources of knowledge from the last month.
1. This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
A brilliant book about marketing in general and how to address your products and services to the people. I found there a lot of truths I totally agree with.
- It’s the right time to – stop sending as many emails to clients as possible (spam) and thinking that people will come to us, stop asking people to be your client and feel bad when you try to ask them to pay you for your work and finally stop looking for the shortcuts and begin a long but profitable journey
- What kind of change would you like to introduce to your product/service? It’s a really simple question but full of content. If you know the answer, you are more likely to make this change happen.
- You don’t need thousands of clients – instead of that, you need real fans – people who will buy everything that you will create. People who will drive hundreds of kilometers to meet with you, to buy your book, and with whom you will build strong relationships. The author is speaking about thousands of fans who will tell everyone around about you. Maybe we have a dream to win on a large market but in many cases, it is all about winning on the micro-market.
- Difference between tactics and strategy – strategy is something that will lead you to your goal and tactics are the tools and steps which will lead you to realize your strategy. You can always change your tactics if you realize that is no longer needed in your strategy.
- Calculate. How much money and effort do you need to acquire one client? How much can you earn if the same client will be back to you many times? You need to know what pays what doesn’t and adjust your marketing actions.
2. The Motivation Myth by Jeff Haden
The book includes inspirational successful people’s stories. They have different jobs like musician, car race driver, corporate leaders, or athletes. The author asked them how they keep their motivation. With these conclusions, Jeff would like to present how we can redefine how we work and how to progress toward our goals.
- The idea of “Extra Productivity Day” (EDP) – if you have any big project to finish, give yourself one day which will be only dedicated to it. Inform your family members, co-workers, and everyone who might have any business with you that on an entire day you will be unavailable. Prepare meals in advance and the space to work. Set a plan for that day and determine how many hours you intend to do and focus only on this thing – avoid multitasking.
- Work your number – deconstruct your work into workable activities that you can achieve daily. Repeating hard work, regularly (ideally on a daily basis) is a powerful tool to achieve whatever you want.
- Observe yourself – Care about yourself – if you feel tired, stop working. Quit, if you see that you reach your limits. Try to expand your abilities by, for example, learn from superstars in your field. Notice also the time during the day where you are the most productive.
- You don’t have to be specialized in one thing only – the author wrote that this is a common myth that you must concentrate only on one area. Try something new, explore your wants, look for the next challenger. The good side of having knowledge in multiple areas is the ease of navigating the job market.
- Focus on a path to goal, instead of the goal itself – goal defines the process and steps that you have to take. To find out these steps you can ask people who achieved them before or, for example, find them on the Internet, and finally, maybe you will need to adjust your daily routine to realize these steps.
3. Emotional Intelligence by Daniel Goleman
The main book, in my opinion, in the area of emotional intelligence. Daniel Goleman introduced this concept to millions of readers. It seems that these days this kind of intelligence is equal or more important than IQ and it’s worth learning more about it.
- There are five areas of emotional intelligence – self-awareness (knowing your emotions), managing emotions (handling your feelings), self-motivation (using emotion to meet your goals), empathy (the fundamental people skill), and handling relationships (dealing with other people).
- The IQ contributes only 20% to your success in life. The much bigger impact has your emotional intelligence and this is not an opposing competency to the IQ – they work separately.
- Emotional Intelligence is crucial in today’s workplace. For example, feedback is based, in most cases, on the emotional intelligence of the manager. We need to also train our sense of empathy, to better understand our clients or people with whom we work. The cooperation of team members is also a result of the emotional intelligence of individuals.
- Strong emotions, anxiety block clear thinking. If we are not able to handle our bad emotions it is also affecting our intelligence.
- Managing emotions is a full-time job. By default, we don’t have control over how long and how strong emotion will be. However, with some effort and exercises, we can exert control over it.
4. I’m not your guru by Netflix
I’m not a huge fan of Tony Robbins but I respect him for what he did and how many people he helped. This film is about one of his biggest events and its participants.
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